Posts Tagged ‘social media optimization’

Social Media – The True Impact On SEO

There is some debate in the SEO community regarding social media and the impact it has on the search engine results pages (SERPs). With social media coming in many forms — Twitter, Facebook, MySpace, Digg, Newsvine, Delicious, etc. — you may find it difficult to determine how powerful of an SEO tool social media can be. We all know that blogs provide valuable links, but does a link from Facebook register very high with Google?...

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Editor’s Picks: August 3-7, 2009

Link building strategies. Link building is probably the most important and — given that I still get a ton of mass, untargeted link exchange requests in my inbox — poorly understood aspect of any SEO campaign. This week I’ve come across a nice link building guide by David Snyder on Search Engine Journal. It covers everything from domain and page authority to link placement and anchor text. Video search marketing. If you are marketing your...

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Social Media Is Not For All SMBs

Social media gets a lot of attention these days. And it should — because it is a potentially important aspect of many businesses. Notice I didn’t say every business. As with many things in the business world, if you are talking about how a practice or discipline relates to the SMB, you have to treat it differently. This is not because the typical SMB doesn’t have the ability. In fact, in many cases the opposite...

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