Negative reviews and your business. With the rise of social media and increased customer reliance on consumer reviews, many businesses dread negative comments and try to avoid them at all costs. This makes a lot of sense and there are a lot of firms out there offering online reputation management services. However, believe it or not, negative reviews are not all bad for your business. Matt McGee has an excellent article out this week where...
Posts Tagged ‘Social Media’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeThe Social Etiquette Of Social Networking
We live in a twenty-four-hour, seven-days-a-week, 365-days-of-the-year culture. With instant access to anything from a hamburger at 4 am to banking facilities from a PDA on the morning commute to work, is it any surprise that some social media marketers forget the basic rules of social etiquette? If you’re guilty of being overtaken by enthusiasm and forgetting the manners that your mom drilled into you when you were in kindergarten, your participation in social media...
TAGS: Facebook, LinkedIn, MySpace, Social Media, social networking, Twitter
Editor's Picks: June 1-5, 2009
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- by Andrey Milyan in General SEM
Website usability resources. As you undoubtedly already know, a successful search engine marketing campaign does not stop at the ad copy or even at the landing page. It also includes a positive user experience, making website usability a crucial part of any marketing effort. To help you improve your website, Kim Krause Berg shares links to some great usability resources. How might Bing affect your PPC campaigns? Hate it or love it, Microsoft is betting...
TAGS: Bing, Content, Editor's Picks, Social Media, Usability
Integrating Search and Social Media
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- by Walshkc in White Papers
The rise of social media over the last couple of years presents businesses with a new set of challenges online. This new landscape has its own rules regarding sales, branding, and reputation management, but businesses are often unsure what those rules are. Companies that begin to tackle the challenges of social media marketing often fail to integrate it into a broader marketing strategy online. That is exactly why iCrossing, in collaboration with Pluck, has published...
Search Engine Strategies (SES) Chicago
Title: Search Engine Strategies (SES) Location: Chicago, IL Visit Conference: Click here Description: “Your customers are Online – can they find your Website? Midwestern and Chicago area marketers, corporate decision makers, webmasters and search engine marketers (SEMs), including pay per click (PPC) advertisers and search engine optimization (SEO) professionals, attend SES Chicago each year to network with their peers and learn the SEM tips, tactics and strategies that aren’t covered online. Over 2,000 search and...
TAGS: Event, paid search, PPC, Search Engine Strategies, SEM, SEO, Social Media, Web Analytics
Search Engine Strategies (SES) San Jose
Title: Search Engine Strategies (SES) Location: San Jose, CA Visit Conference: Click here Description: “Now in its 11th year, the event is organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing. SES San Jose, the only major Search Marketing Conference and Expo on the West Coast, will be packed with 70+ sessions, multiple keynotes and Orion Strategy sessions, 150+ exhibitors, networking events, parties and more. We hope...
TAGS: Event, paid search, Search Engine Strategies, SEM, SEO, Social Media, Web Analytics
OMMA Social
Title: OMMA Social Location: New York City Visit Conference: Click here Description: “OMMA SOCIAL is designed to guide marketing and media professionals through the terrain of social media. This one-day conference will address social marketing challenges and provide insights into how to make social networking work for companies now, and in the future.” Date: June 23,… Every subscription includes exclusive access to premium online content. A virtual encyclopedia of Search Marketing advice, techniques, and expert...
TAGS: Event, OMMA, Social Media, social networking
Editor’s Picks: May 11-15, 2009
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- by Andrey Milyan in General SEM
Google Content Network. Many marketers have been burned advertising on the Content Network but as our contributors have repeatedly stated in the magazine, there are ways to make sure your Content Network campaigns perform. There is little doubt that it is trickier than the Search Network but the rewards could be greater as well. Here is an interesting article on broadening exposure on Google Content Network to get you started. For more on the Google...
TAGS: Blogging, Content Network, Conversion, Editor's Picks, SEM, SEO, Social Media
Editor’s Picks: April 27-May 1, 2009
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- by Andrey Milyan in General SEM
Social media marketing tips. Lee Odden has a nice list of 25 different social media marketing tips. Advice, coming from the top names in the social media marketing industry, addresses important questions of engagement, measurement and the required corporate structure changes to achieve success. Improving form conversions. How well is your mailing list sign up form performing? Kim Krause Berg, a well-known usability expert, talks about some of the best practices in the science of...
TAGS: Conversion, Editor's Picks, Email Marketing, Forms, Link Building, Quizzes, Social Media, Usability
Editor’s Picks: April 20-24, 2009
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- by Andrey Milyan in General SEM
Promoting content on Twitter. With the popularity of Twitter growing by the hour, it is important to start considering some of the ways to push your content on Twitter. Just like “digg it” and “stumble it” buttons made it easier for your readers to submit content to these popular social media sites, it might be time to add that “retweet” button as well. Ann Smarty does a great job of listing all the different ways...
TAGS: Backlinks, Editor's Picks, Link Building, Local Search, Local SEO, paid search, Pay-Per-Click, PPC, Social Media, Twitter
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe