Anyone running a TV campaign, particularly a direct-response TV campaign, should always optimize their pay-per-click campaign (PPC) for the drive to web that TV ads provide. Very large spikes in web traffic can occur during and after a TV spot, and a consumer who has seen the TV spot and then searches for the product or service, is generally further along in the buying cycle and a much more qualified lead. One of the best...
Posts Tagged ‘TV Advertising’
