Two years ago Google introduced Universal Search, and the impact it has had on search engine results pages (SERPs) has been felt ever since. Universal Search displays product, video, image, local, paid, blog, news, book — and of course natural results — all on one page. While this has indeed enhanced the user’s experience, it has also clogged up the SERPs to the point where solid SEO rankings of 7, 8, or 9 are now...
Posts Tagged ‘Universal Search’
Are You Wise To Universal Search?
Two years ago, Google began its move away from siloed search to a universal search model. This new approach to information organization blended several types of content, pulling together news, images, video, blogs, books, and more to populate search results. The challenge for Google has been displaying all of these results on the page in a useful format, deciding upon relevance and where vertical search results should be positioned. If an obscure book or blog...
