Posts Tagged ‘URL’

URL Structure And SEO

The URLs of your website are a lot like the bricks and mortar of your house – they hold the different layers and materials together and give a coherent shape to the entire structure. URLs essentially underpin your whole site; without them there would be no means of traveling from one page to the other or joining various pages together to gather a coherent collection of web pages into a single website. Unsurprisingly, URLs are...

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Conduct Your Own SEO Site Audit – Part 1

Improving user interaction and the user experience will ultimately improve your search engine rankings. A primary concern of any search engine is the accuracy of its search results. If they send a user off to your website, will that user be happy to land there? Will your site answer their query? If so, they’ll happy go back to that search engine, safe in the knowledge that it can direct them to useful, relevant sites. If...

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How To Scare Your Readers, Dilute Your Brand & Squander Link Equity with Tiny URLs

Tiny URLs are convenient and very effective at doing exactly what they’re designed to do. They turn a long and/or ugly URL into something short-and-sweet. This gets around URL length limitations on some websites; and they do just look neater sometimes.

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