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Posts Tagged ‘URL’

URL Structure And SEO


Rebecca Appleton

August 24th, 2009

Tags : Articles

The URLs of your website are a lot like the bricks and mortar of your house – they hold the different layers and materials together and give a coherent shape to the entire structure. URLs essentially underpin your whole site;…

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Conduct Your Own SEO Site Audit – Part 1


Rebecca Appleton

April 28th, 2009

Tags : Articles, SEO

Improving user interaction and the user experience will ultimately improve your search engine rankings. A primary concern of any search engine is the accuracy of its search results. If they send a user off to your website, will that user…

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How To Scare Your Readers, Dilute Your Brand & Squander Link Equity with Tiny URLs


Jaimie Sirovich

February 2nd, 2009

Tags : Articles, General SEM, Pay-Per-Click, SEO

Tiny URLs are convenient and very effective at doing exactly what they’re designed to do. They turn a long and/or ugly URL into something short-and-sweet. This gets around URL length limitations on some websites; and they do just look neater…

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