Posts Tagged ‘Usability’

Is it Time to Reconsider Flash?

Not long ago I visited a website selling yurts and teepees and was immediately drawn to their photo slideshow located in the upper center of the home page. To learn more, I needed to scroll down to the content or locate a link to follow a task. Typically, the mere sight of Flash provokes a “warning, warning Will Robinson” like feeling in me because of past experiences with it. In this case, however, the product...

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Web Design Mistakes And SEO

No matter what your target keywords are, there are likely to be millions of other web pages competing for the top 10 spots in the search engine ranking pages (SERPs). An SEO campaign will level the playing field and give you a better chance of appearing for the desired phrases but, it won’t offer a miracle cure if your site’s design makes it difficult for the search engine spiders to accurately read page content. Although...

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Editor's Picks: June 1-5, 2009

Website usability resources. As you undoubtedly already know, a successful search engine marketing campaign does not stop at the ad copy or even at the landing page. It also includes a positive user experience, making website usability a crucial part of any marketing effort. To help you improve your website, Kim Krause Berg shares links to some great usability resources. How might Bing affect your PPC campaigns? Hate it or love it, Microsoft is betting...

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Usability Professionals' Association

Title: Usability Professionals’ Association Location: Portland, OR Visit Conference: Click here Description: “Whether people are interacting with consumer electronics, medical equipment, factory floor production lines, websites, retail stores, customer support or the architectural spaces which they inhabit every day, usability and user experience reactivation share in the common goal of making it better. Early registration opens February 23.” Date: June 8 to June 12,… To continue reading, subscribe now.Already a premium subscriber? Log in or...

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Editor’s Picks: April 27-May 1, 2009

Social media marketing tips. Lee Odden has a nice list of 25 different social media marketing tips. Advice, coming from the top names in the social media marketing industry, addresses important questions of engagement, measurement and the required corporate structure changes to achieve success. Improving form conversions. How well is your mailing list sign up form performing? Kim Krause Berg, a well-known usability expert, talks about some of the best practices in the science of...

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Editor’s Picks: February 9-13, 2009

Below are some of the search marketing resources you might have missed this week. I’ve tried to avoid the most popular sites since it’s likely you’ve already seen much of what was posted there this week. Enjoy.

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Editor’s Picks: February 2-6, 2009

Here are some of this week’s posts that you might find interesting.

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(Possibly) The Greatest SEO Mistake Ever

SEO is a lot like life. You learn a lot as you go along and make a few mistakes along the way. Mistakes we make in life shape our path for years to come. The same is true of the optimization tactics we employ and their power to change the where, when and how a site is listed. Possibly one of the greatest mistakes made SEO wise is forgetting that the focus when optimizing a...

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