Online reviews are a classic example of the new web mantra of consumer-driven content gone bad. Yes, that’s right – gone bad. There’s nothing wrong with the premise of consumer-driven content, but online reviews bring out the worst in us. Here’s five true-to-life examples that we have all likely encountered in our search for seller and product information on the web. 1. The Blowhard If you have ever attended school or worked in an office...
Posts Tagged ‘User Generated Content’
The Power of Reviews for Travel-Oriented and Other Sites
I know we all read about how user reviews are crucial to local websites, product-related sites, businesses such as hotels and restaurants — in short, just about any business. Even if customers are not commenting about the quality of your product, they may review your service, which can be just as influential of course. I was reminded of the power of reviews the other day, when I received an email from TripAdvisor, advising me that...
Content Strategies for Small Businesses
Whether user or editor generated, unique and insightful content is critical for small businesses to succeed online. Creating the right content engages the audience, helps define the position of a small business, and provides immediate value to potential customers.
Editor’s Picks: March 30-April 3, 2009
User-generated content and search marketing. You’ve probably seen a number of sources talking about integrating user-generated content (UGC) into your websites for SEO or SMO purposes. There is another side to this story since UGC sites can also serve as great sources for quality links. Alysson Fergison has a nice list of the most popular UGC sites with some explanation why each one is worthwhile.
Editor’s Picks: March 23-27, 2009
Hopefully, many of you are still digesting the ton of information presented at this year’s SES New York. If you were not able to attend, here are some snippets of search marketing wisdom published this week.
