We’re on the razor’s edge today – Occam’s Razor, that is. With Avinash Kaushik’s new book Web Analytics 2.0 finally hitting the bookstores, he’s promoting – well, at least as much as he has time for with his multiple full-time jobs and numerous other responsibilities and passions. Avinash is not popular just because of what he has to say – his energy and sense of humor makes what could be a dry, dry topic into...
Posts Tagged ‘Web Analytics’
Analyze This! Lesson Two: Issues Affecting Accurate Reporting
In my last post, I talked about the different types of data collecting methods for web metrics and the disadvantages and advantages of each. In this week’s post, we are going to discuss issues affecting data collecting accuracy. The first involves cookies. Everyone’s heard of cookies (yes, the non-edible kind, sorry, Mrs. Fields). Cookies are small text messages that a web server transmits to a web browser so that it can keep track of a...
Analyze This! Lesson One: Methods Of Data Collection
There are many choices when considering a web analytics solution. In my seven years working in digital marketing, I have seen pretty much every analytics systems, not just in the SMB world but also in the larger corporate scene. In my opinion, some charge way too much, some are cumbersome, and some make it easy to get lost in the data instead of extracting meaningful data. My system of choice is Google Analytics, which is...
Reconsidering The AdWords Content Network
As a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I do this because time and time again the default search-and-content option delivers weak campaigns, poor conversion rates, and spiraling costs. However, this is also somewhat unfair, as a content campaign can actually add real value....
Key Performance Indicators (KPIs) for Search Engine Marketing
Online marketing campaigns offer unmatched opportunities for tracking, measurement, and nearly instantaneous tweaking. However, in order to take full advantage of these powerful features, you need to understand what to measure and to track. To put it in marketing jargon, you need to know your key performance indicators, or KPIs. This white paper from Coremetrics will get you started on measuring the appropriate parameters and making the necessary changes to your online marketing campaigns. The...
Unlocking the B2B Web Analytics “Black Box”
The need to understand what triggers a particular sale is at the top of the list for any B2B company, large or small. Most web analytics solutions on the market today can only track the “last click,” meaning the last action that led to a sale. Very few smaller B2B companies track multiple points of influence on their marketing campaigns. In this report, Business.com offers some findings from its recent survey of over 27,000 B2B...
Internet Marketing Conference
Title: Internet Marketing Conference Location: Vancouver, Canada Visit Conference: Click here Description: “Content, Tools, and Traffic. IMC Vancouver 2008 was a huge success. There were more than 220 participants. IMC Vancouver 2009 is going to be even bigger and better. We have already begun preparing for the event and we hope to see you there. The first speaker to get confirmed is Avinash Kaushik, Analytics Evangelist for Google, working at the Mountain View HQ. Subscribe...
