We’re on the razor’s edge today – Occam’s Razor, that is. With Avinash Kaushik’s new book Web Analytics 2.0 finally hitting the bookstores, he’s promoting – well, at least as much as he has time for with his multiple full-time jobs…
1 Comment »Posts Tagged ‘web analytics’
Analyze This! Lesson Two: Issues Affecting Accurate Reporting
Joe Whyte
July 29th, 2009
Tags : Articles
In my last post, I talked about the different types of data collecting methods for web metrics and the disadvantages and advantages of each. In this week’s post, we are going to discuss issues affecting data collecting accuracy.
The first involves…
7 Comments »Editor’s Picks: July 20-24, 2009
Andrey Milyan
July 24th, 2009
Tags : ArticlesMarketing on Twitter. There has been a lot of talk about Twitter and how to promote your business there. There are also a ton of books already on the market, but I still enjoy a good post on the topic, especially if…
No Comments »Analyze This! Lesson One: Methods Of Data Collection
Joe Whyte
July 15th, 2009
Tags : Articles
There are many choices when considering a web analytics solution. In my seven years working in digital marketing, I have seen pretty much every analytics systems, not just in the SMB world but also in the larger corporate scene. In…
1 Comment »Reconsidering The AdWords Content Network
Rebecca Appleton
July 1st, 2009
Tags : ArticlesAs a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I…
2 Comments »Key Performance Indicators (KPIs) for Search Engine Marketing
Walshkc
May 27th, 2009
Tags : White PapersOnline marketing campaigns offer unmatched opportunities for tracking, measurement, and nearly instantaneous tweaking. However, in order to take full advantage of these powerful features, you need to understand what to measure and to track. To put it in marketing jargon,…
No Comments »Unlocking the B2B Web Analytics “Black Box”
Walshkc
May 27th, 2009
Tags : White PapersThe need to understand what triggers a particular sale is at the top of the list for any B2B company, large or small. Most web analytics solutions on the market today can only track the “last click,” meaning the last…
1 Comment »Search Engine Strategies (SES) Chicago
Walshkc
May 26th, 2009
Tags : Events
Title: Search Engine Strategies (SES)
Location: Chicago, IL
Visit Conference: Click here
Description: “Your customers are Online – can they find your Website? Midwestern and Chicago area marketers, corporate decision makers, webmasters and search engine marketers (SEMs), including pay per click (PPC) advertisers…
No Comments »Internet Marketing Conference
Walshkc
May 26th, 2009
Tags : Events
Title: Internet Marketing Conference
Location: Vancouver, Canada
Visit Conference: Click here
Description: “Content, Tools, and Traffic. IMC Vancouver 2008 was a huge success. There were more than 220 participants. IMC Vancouver 2009 is going to be even bigger and better. We have already…
No Comments »Search Engine Strategies (SES) San Jose
Walshkc
May 26th, 2009
Tags : Events
Title: Search Engine Strategies (SES)
Location: San Jose, CA
Visit Conference: Click here
Description: “Now in its 11th year, the event is organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing. SES San Jose, the…
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