A long, long time ago, computers didn’t exist. I wasn’t actually there, but I heard about such a distant time from a wise old man over a beer. Back then, he said, business owners often made decisions based on casual observation over time as they managed their shops. Sometimes they did some math and reporting based on limited data. Then came computers, databases, the Internet, gigabytes of trackable structured information — and powerful web analytics...
Posts Tagged ‘Website analytics’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeAnalyze This! Lesson Two: Issues Affecting Accurate Reporting
In my last post, I talked about the different types of data collecting methods for web metrics and the disadvantages and advantages of each. In this week’s post, we are going to discuss issues affecting data collecting accuracy. The first involves cookies. Everyone’s heard of cookies (yes, the non-edible kind, sorry, Mrs. Fields). Cookies are small text messages that a web server transmits to a web browser so that it can keep track of a...
Analyze This! Lesson One: Methods Of Data Collection
There are many choices when considering a web analytics solution. In my seven years working in digital marketing, I have seen pretty much every analytics systems, not just in the SMB world but also in the larger corporate scene. In my opinion, some charge way too much, some are cumbersome, and some make it easy to get lost in the data instead of extracting meaningful data. My system of choice is Google Analytics, which is...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe