Two weeks ago on, February 10th, Yahoo released two new search marketing products. Both products were unveiled to show the search market that even with the Yahoo-Microsoft ad partnership deal in place, Yahoo will continue to evolve and innovate in the search marketing space. Let’s take a look at the two new releases and see just what has been going on in the Yahoo lab lately. The first product they announced was the Y!our Ads...
Posts Tagged ‘Yahoo’
Yahoo! Is Not Yet Down For The Count
With the deal between Bing and Yahoo! finally, kinda, sorta resolved and heading to the regulators to check it over, it’s becoming clear that Yahoo! has not given up the ghost, rolled over and played dead, or sailing quietly into the sunset. Wow, three metaphors in one sentence — it must be Friday The deal was signed, and among the financial considerations: An extra $150 for Yahoo! to add to the $50 million each year...
Add A “!” To Your Search Engine Optimization
Google’s influence on the web is so powerful that we tend to forget that there is another search engine. The forefather of modern search, Yahoo! still serves around 20% of all internet search queries. This pales in comparison to Google’s close to 70% majority but is spread over a different demographic making it an intriguing prospect for certain types of web properties. The Yahoo! homepage is laden with information, offering up news, entertainment and weather...
Free Insider Knowledge from Yahoo!
I have expressed my concern with Yahoo’s Search Marketing platform more than once but this time, I have to send some praise over to Yahoo’s Developers’ Center. If you are a web developer (or a website conversion specialist or even just want to create a stronger customer experience so you’ll ideally make more money) you have to visit: http://developer.yahoo.com/ypatterns. This incredible resource is available for free and it spreads open the gates to Yahoo’s vast,...
Blow Your Mind Link Building from SMX Advanced Seattle
I wrote up my summary on this morning’s first session, Blow Your Mind Link Building Techniques, and then I felt that I should revise a bit once I heard Matt Cutts refute (yet again) many of the techniques that were discussed. He asked the audience in his “You and A Session with Matt Cutts” if they wanted to be the Milli Vanilli of search? As we all know, Google has taken an aggressive stand, with...
