Having a background working with a traditional online directory company, I have had the opportunity to interview countless small business advertisers regarding their digital marketing needs. The one question that I ask advertisers to determine their product needs is, “How do you know if your current advertising is working?” More often than not I get blank stares, sheepish looks, or general puzzlement. My intent here is not publicly humiliate small business advertisers, but to address...
Posts Tagged ‘Yellow Pages’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeDiscussion: Shift of the Big Three
Over the last two years, doctors, attorneys, and contractors (referred to as the “Big 3” in this article) have stepped up their movement away from some forms of traditional marketing and are now shifting into Internet marketing and lead generation. They are quickly learning the ins and outs of this new medium, including running aggressive SEO and PPC strategies in-house or through SEM agencies, as they bring more dollars online to drive advertising ROI and...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe