One of the cornerstones of an off-page SEO campaign is building high-value links from authoritative websites. To maintain long-term, high-ranking organic listings in the search engines this is something that is an absolute must, and I tell my clients this every day. One of the best ways to connect with a good quality site is to develop an individualized plan for that site.
But before you can do that, you first need to go through the planning phase and have identified the top sites to target for your link campaign. Research the leading companies in your vertical — as well your direct competition — via a backlink analysis. Also look into any media relations columns and university connections. These are just a few places to start looking for high-quality linking sites.
Once you have your site list in order, each site needs to be assigned on an individual level to a single person on your link building team. This person can then develop a plan tailored to that site to understand what it will take to get a link from them. Which bit of content or tool do you have that might appeal to the site being targeted? Perhaps you should create some new content that might motivate the target site to link to you.
To get a link from an authoritative site, you will need to build a relationship with that site and the person in charge of their content and links. This will take time and you do not want to rush through this process. Sometimes the first step is not to simply ask for a link. Perhaps you can suggest some additional research data to them that your company offers, or maybe point out some updated market research that has been done by another industry leader. These soft lead-ins can sometimes invite a link without you even having to ask.
By targeting 10-20 high-quality sites and assigning them each a pinpointed plan of attack, your SEO link building efforts will flourish. A nice side effect to this is that your customers will start to notice your authoritative position in the marketplace by coming across your website in very astute places. Take the time to tackle this approach and you won’t regret it in the long run.