The 7 Habits of Highly Successful Search Marketing Campaigns

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• by David Rodnitzky in Pay-Per-Click
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About the Author

David Rodnitzky (38 Posts)

David Rodnitzky is CEO of PPC Associates, a leading SEM agency based in Silicon Valley. PPC Associates provides search, social, and display advertising management to growing, savvy companies. To learn more, visit ppcassociates.com, or contact David at david@ppcassociates.com.

7 Comments

1. Mystic Liquid says:

   January 23, 2008 at 1:34 pm

   Those are some great tips. I think the best is having the right keywords to attract the right visitors.
2. Shaan says:

   January 24, 2008 at 4:46 pm

   This is one of the best articles I’ve read in a while. To the point and exactly what it’s all about…

   “Paid search is easy to do, but hard to do well” – Confucius couldn’t have said something better!
3. herlan says:

   January 27, 2008 at 11:28 am

   thank you very much for advice
4. Clint says:

   February 6, 2008 at 7:13 pm

   Great information, David!

   I’m always seeing people with great campaigns and really horrible Landing Pages. Campaign killer!

   Clint Lenard
5. D Kaelin says:

   May 1, 2008 at 4:57 am

   Great Article!!

   Really helpful and informative. I am looking forward to when you expand later on the seven.

   Thanks
6. David says:

   May 1, 2008 at 6:38 pm

   Thanks D Kaelin, you have reminded me that I need to follow through on my promise and write the continuation of the series!
7. Small Business Marketing says:

   June 3, 2008 at 10:57 am

   What do you think about understanding the buyer?

   While the use of search engines and the internet requires specialized skills to use the tools well, but classic understanding of marketing is a must. Don’t you agree?

   Experience shows that the most successful campaigns are based on a keen and insightful understanding of the buyer.
   -
   Stephanie
   Small Business Marketing