The Big SEO Shift: 3 Ways To Get Ready Today

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Synopsis — A big change is reverberating through the search world – a change that online marketers can no longer afford to ignore or treat as a temporary phenomenon. What is this fundamental change? In his article, “The Big SEO Shift: 3 Ways To Get Ready Today,” author Dan Cristo discusses the increasing shift in how trust is determined by search engines in deciding how to rank and display your content. Using easy-to-understand examples, Dan explains how search engines are shifting their definition of trust signals from links to social intimacy and how this will change the playing field. He follows up with details of three ways that you can prepare for the shift and ensure that you and your clients can prepare and be among those who benefit from early adjustments to the Big SEO Shift.

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About the Author

(1 Posts)

Dan Cristo is the Director of SEO Innovation for Catalyst Online, a leading search marketing agency. Dan is a New-Jersey-based industry veteran with over 10 years of experience leading SEO strategies for some of the world's largest brands. A full-fledged geek, Dan takes programming, chess, and table tennis very seriously. All challenges may be submitted through Twitter via @DanCristo. When the mood strikes, he has been known to publish poorly edited mind explosions on his blog at DanCristo.com

1 Comment*

  1. Gayle says:
    January 25, 2012 at 10:51 am

    Being new to the world of Seo it still surprises me that every few months I’m reading that google is changing something,I guess they want to keep the game fresh.

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