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The Challenge Of Small-Market International Search Campaigns
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About the Author
Magnus Nilsson (11 Posts)
Magnus Nilsson is Managing Director at RED Performance, an Oslo-based agency that helps clients increase their online marketing results.
2 Comments
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Hi!
As a search marketer from Norway a find this to be so true:
“The relative effort of gaining that extra one percent is simply too big”
BUT: If you can find a way of working faster, better or smarter, you can gain a huge competitive edge. If the relative effort is to big for your competitors, but not to big for you: suddenly you might have huge parts of the playing field alone!
Great point, Ludvik. Perhaps that won’t help individual brands to achieve more as much, but it would help agencies and also the whole search market.
Another note on these markets, is that they are to a much bigger degree working with a consultancy fee compared to larger markets where it’s anything from media spend % to performance based models. The latter is particularly interesting to me as it splits the risk/reward, but also requires a steady stream of searches at large volumes to work. Except for affiliate marketing, I didn’t come across anyone working with such a model at SEM konf or SMX sthlm. I think it’s mainly due to the size of the market.