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The Deceptive Simplicity of PPC
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About the Author
Kevin Gold (78 Posts)
Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).
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Truer words were never spoken, Kevin. One has to work diligently at PPC these days to have a decent chance of making some money. There are lots of opportunities still to make serious bucks at PPC, but you need not only the knowledge, but also to invest a significant chunk of time, not just to set up your campaigns, but keep track of them and make appropriate changes at appropriate times to finesse the market. If you can afford to invest the time and effort, you will benefit from opportunities outside (as well as inside) of the AdWords program on smaller search engines. Thanks for the reminder!
True.
Like plumbing, creating PPC ads is best left to the professionals.