Three years ago, when I first started learning how to optimize for mobile devices, very little information existed on the subject. A Google search on related terms usually brought up Andy Hagans’ mobile search marketing site, complete with a mobile SEO guide with three cardinal rules – 100% valid xHTML code, accessibility best practices addressed, and traditional SEO best practices in place. Conferences typically echoed these vague instructions, adding “it’s very new,” but little else to the list of essential tips for optimizing a site for mobile devices.
Three years later the field – to be honest – is still emerging, but mobile webmasters have a much better understanding of what is necessary for indexing and ranking their content to make it visible to mobile devices. While it’s impossible to cover all the details of what we’ve learned in those years, this article will give an overview of the mobile search optimization best practices a webmaster needs to succeed in today’s mobile space.