Synopsis – When you are looking for an expert to help you build and optimize a website, you will come across many different types of individuals, most of whom have expertise in some parts of the necessary skill sets, but perhaps are lacking in others. One can decide to hire a collection of different experts for each part of the process, and this may work very well in many cases. However, this kind of situation is a prime example of an instance where you might wish to look a little deeper to find individuals who have expertise in SEO and one of another onlne marketing area — the SEO hybrid.
In her article, “The Evolution of Search Engine Optimization: SEO Hybrids,” Shari Thurow discusses the development of the SEO hybrid — a person with multiple skill sets touching on distinct areas related to internet marketing. Depending upon which stage or aspect of development or monitoring of your site that you are at, you may need assistance from one of a variety of types of hybrids. For example, one of the most common is the hybrid who is skilled in both website design and search engine optimization. One major advantage of using this type of individual is that a lot of money and resources can be saved by working SEO into the mix before the site is built, rather than changing an already-built site to adhere to basic SEO principles.
Shari delves into a number of types of SEO hybrids in her article. If you want to see where you might be able to save resources, times, and headaches by employing such a person, this article fits the bill.
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