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The Importance of Keyword Choice In A Sluggish Economy
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About the Author
Rebecca Appleton (197 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
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I would also recommend improving keyword themed landing pages, and using PPC to test keyword conversion performance for organic optimization.
With shrinking marketing budgets, it’s a perfect time to squeeze every conversion possible from your landing pages. With a little HTML knowledge you can clone an existing page, and then simply change some copy and graphics. Adding a few new pages that are highly relevant to the keywords and ad copy in your campaign can really help conversion rates.
Although consumer searches in most verticals appear to be down, organic search engine optimization is as important as ever. I argue that’s its more important now with smaller marketing budgets. However optimizing for poorly converting keywords can cost you months of hard work, not to mention tons of business. By measuring conversions on your current paid keywords, as well as testing new variations, you can isolate the top performers and optimize with confidence.
Thanks,
Ryan Adami
I think it is also worth noting that now is the time to keep closer to your core converting and targeted keywords. Straying farther from your main conversions just to generate additional traffic is not recommended. If you are a hotel, stick to hotel keywords and eliminate lower converting keywords like lodging and accommodations. If you are a local business stick to targeting your city over a larger metro targeting.
What kind of tips can you give me for my site. I am just getting started so I could use any advice. Thank you.
Once the appropriate keywords are selected, You must have a suitable landing page for the keyword else all the hard work will go down the drain. For example if your advt. has the terms special offer the landing page must have the special offer on it