The Once And Future King: Editorial Or User-Generated Content?

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Synopsis — It’s no secret that content is king when it comes to online marketing, but knowing which content strategy to use in your marketing efforts could have a significant impact on business outcomes. No matter which direction you go in, whether you create editorial or user-generated content, you want your marketing strategy to effectively reach out to your target audience and foster stronger relationships with potential and returning customers.

In his article, “The Once And Future King: Editorial Or User-Generated Content?,” Benjamin Spiegel expands on the strengths and weaknesses of editorial and user-generated content to help you design the most effective program for business needs.

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About the Author

(2 Posts)

Benjamin Spiegel is the Director of Search Operations at Catalyst Online / GroupM, a WPP Company. Catalyst is a leading search engine marketing agency with offices in Boston, New York, Seattle, Toronto and Chicago. Benjamin defines the organic search process, creates the agency's SEO offerings, develops campaign strategies and oversees talented teams of SEO Managers and Directors. Upon first joining Catalyst, Benjamin held the position of Organic Search Director where he worked with clients in a range of industries, including luxury, mobile, automotive and CPG. Follow him on Twitter @nxfxcom.

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