The Problem with Website Analytics

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About the Author

(78 Posts)

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).

2 Comments*

  1. SEO in China says:
    October 2, 2007 at 11:58 am

    Nice article. For smaller websites one of the problem we often encounter here is that clients fail to filter out the internal traffic (from company owned computers) and its impact on the analytics results.

  2. oldmonk says:
    October 5, 2007 at 8:33 pm

    If you use a log file analyzer, maybe the problem will be found more easily.

    I use google analytic and Nihuo Web Log Analyzer both. You can download a free trial of nihuo from http://www.loganalyzer.net

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