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The Sales Conversion Dilemma with Targeted Content Pages
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About the Author
Kevin Gold (78 Posts)
Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).
4 Comments
Share Your Thoughts
hi kevin
good suggestions. It does tweak and improve traffic conversions but i think fundamentally we need to focus on good engaging content that will make people say gee i didnt know this ( they still do it in this age i think) and make them click emailtomy friends. That will remain the centre piece of all strategies. I am scared of all these lil SEO techniques (which are nothing but multiplication effect of subjugation to search engine vice grip). Google and Yahoo should work hard to find good content and not other way round.
As you point out “Write your content to not only help with search engine optimization but also to attract and interest the visitor to take action”
The problem however, is that optimizing for search engines doesn’t always lead to higher conversions.
Sandra Niehaus recently pointed out What good is having thousands—or millions—of visitors if no one is contacting you…
In an interesting interview recently, Dr. Ralph Wilson and Lance Lovedaytalk about word usage and how removing a specific word from a page can often lead to increased conversions. The word is “registration.”
Nice Post. Its the main point to increase conversion which leads from many factors like good and engaging content, call to action, clear navigation, etc. The thing is really of worrying If you are lacking any point from it.
Most important thing while doing SEO for a site is to optimize site for search engines as well as visitors. Even if we are getting good SERP if none of the visiotrs click our link then doing SEO is waste of time and money..