The Search Engines Continuing Search For Quality
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Synopsis — As a person who follows the patent filings of the search engines closely, Bill Slawski is the person to ask when you want to know how the items discussed in patent filings will influence — and have influenced — the algorithms that decide how sites are ranked in the search engine results pages. In this article, Bill looks at the issue from the aspect of the continual search that goes on at Google and other search engines to improve the quality of the search results. The name of the game is “relevancy,” and in “The Search Engines Continuing Search For Quality,” Bill uncovers items in recent patents filed by Google, Microsoft and Yahoo that may provide clues to how Panda has changed things and what might be coming up in the near future.
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About the Author
Bill Slawski (3 Posts)
Bill Slawski is a Senior SEO Consultant for Webimax, and blogs about search-related patents and papers at SEObythesea.com. He's been promoting websites since 1996, and can usually be found either with his nose buried in a patent or in the HTML code of a web page, or exploring the local history of a small town with camera in hand. Bill has an undergraduate degree in English from the University of Delaware, and a Juris Doctor from Widener University School of Law.