The Top 10 PPC Campaign Mistakes to Avoid

New to the Search Marketing Standard Blog?

Subscribe to our blog via our RSS feed and receive updates and tips.

Even the most experienced marketer makes mistakes while navigating the complicated world of pay-per-click advertising online. It’s enough to give a novice, or even someone who has dabbled in PPC and wants to expand their campaigns beyond AdWords, the willies. Although you can’t avoid everything, here are the biggest blunders people make day in and day out with PPC. Avoid these, and you’ll already be a step ahead of the competition.

1. Being hypnotized by high-volume keywords

Unless you’re a Fortune 500 company, high-volume keywords will clean out your wallet faster than Imelda Marcos on a shoe-shopping trip. Stay away from the high-volume, high-cost words and focus your attention instead on lower-volume ones. For example, in the banking industry, the term “high interest savings account” goes for close to $9 a click, while its distant cousin “savings account” costs only a third of that.

This article is part of our paid content. Click here to login.

[]

Related Articles

  1. 5 Tips For Improving PPC Campaign ROI

    0
    by in Pay-Per-Click

  2. How To Optimize A PPC Campaign For TV

    0
    by in Pay-Per-Click

  3. 5 Ways To Get Closer To Searchers With Your PPC Campaign

    0
    by in Pay-Per-Click

  4. 3 Common Search Marketing Mistakes You MUST Avoid

    1
    by in General SEM

  5. The Top 5 SEO Mistakes According To Google

    1
    by in Organic

  6. Optimizing PPC Campaigns For Traffic

    1
    by in Pay-Per-Click
WHAT’S NEXT?

About the Author

(1 Posts)

Jay Lipe is president of Emerge Marketing, a firm that has helped hundreds of small businesses and Fortune 500 clients grow through strategic marketing. He is also the author of the new book Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity. Sign up for his free e-newsletter "Marketing Tips & Tools" at www.emergemarketing.com, or contact him at lipe@emergemarketing.com.

Share Your Thoughts