The Upcoming Collision Between SEM And Display

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Synopsis — Search Engine Marketers (SEMs) are finally and wholeheartedly embracing display advertising. According to David Rodnitzky, for the first time in history, display advertising has adapted to the needs of the SEM world by being quantifiable, easily accessible and less expensive to test.This article explains the current state of display advertising, how you as a search engine marketer can use display to your advantage, and how display advertising will further change in the next few years.

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About the Author

(38 Posts)

David Rodnitzky is CEO of PPC Associates, a leading SEM agency based in Silicon Valley. PPC Associates provides search, social, and display advertising management to growing, savvy companies. To learn more, visit ppcassociates.com, or contact David at david@ppcassociates.com.

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