The Wild Wild East: Search Engine Marketing in Russia

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Although US search market is by far the biggest one, new and important markets are popping out all over the world. Probably as a reflection of our own staff, this magazine has been working hard to publish as much information about overseas markets as we can. In the Fall 2007 issue, we had dedicated the whole cover story to international markets and have been publishing a permanent column on international search ever since.

One of the important emerging markets is Russia. By the end of 2007, Russia should have 30 million internet users and with oil economy booming, the middle class is growing fast. In 2006, Russian businesses spent about $100 million on SEO, around $210 million on PPC and other online advertising and up to $60 million on links. Unlike the rest of Europe, Russian search market is not dominated by Google. By the number of searches, Google is a distant second and on PPC spending, it is in the third place.

One of our partners in Russia, SEO-Study.ru (English version), a web-based SEO/SEM training program, has been providing an excellent coverage of the search market in Russia for our publication. They have just returned from one of the biggest SEO conferences in Russia and were nice enough to offer us the coverage.

The result is this Report on the Search Engine Market in Russia.

It is long but if you are looking for a detailed coverage of the Russian SEM market, it is very much worthwhile.

Big thanks to Alexey Iakovlev from SEO-Study.ru (English version) and Demfira Shakurova from SEONews.ru (Russian only) for the coverage.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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