Synopsis — In late summer of 2010, we conducted an interview with the CEO of Yodle.com, Court Cunningham, to discuss the issues facing those involved in local online advertising. Court joined Yodle as CEO in 2007 when it had 10 employees and 200 customers. Today, Yodle has over 300 employees serving 7,000 local businesses in the top 40 major metros across the United States. Prior to joining Yodle, Court held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product development, and business development efforts. Before Community Connect, Court served as SVP and General Manager of the Marketing Automation group at DoubleClick, where he built DARTmail into a $60 million industry leading email marketing solution that was sold to Epsilon in 2005. Court received a BA in English from Princeton University and an MBA from Harvard Business School. Court is also the co-author of Local Online Advertising for Dummies, the first ever comprehensive book covering online advertising for local businesses.
The complete interview with Court, where we chat about local online advertising, follows …
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