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Think Before Starting A Link Building Campaign
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About the Author
Rebecca Appleton (166 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
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I would also recommend Yahoo Site Explorer for link discovery! Generally I type in my top 3-5 keywords in Google, Yahoo and MSN. I harvest the URL’s from the top 10 sites, and then place them into Excel. While I remove duplicates, I place these sites with multiple listings at the top. Using these sites can help you uncover link trends and prioritize your link building strategy.
SEOmoz Linkscape is also a tool that I use often for link research. You have to be a Pro member to gain access to it, but it can be very worth it.
The only problem I have with Yahoo Backlinks is the fact it takes so long to refresh it index – I culled 500 links stemming from a forum signature and when I check Yahoo they’re still there!
I’m still trying to figure out how to initiate an effective link building campaign that is realistic in time-scale whilst still developing my business in more traditional means & its a bitch! I’m definitely going to look into Advanced Link Builder.
Hopefully its like picking at a roll off tape – once you start your off!
Regards
Craig
I think it’s also important to track who and when you submitted your site to other websites for link building. Many times I come across clients who have tried to implement a link building campaign and they have no idea who they contacted or when for creating a link to their website. By just using a simple spreadsheet listing the website, the link text they recommended, the date the request was submitted, and the date the link was noticed as live helps tremendously and saves a lot of headaches.
I totally agree with the Yahoo Site Explorer and Linkscape recommendations. Those tools are essential to any link builder.
And if you choose to outsource your link building, make sure you work with a company that displays their address on their website and actually answers the phone when you call.
I would like to add that gaining links from local listing is also very good towards local SEO goals. Research the competition and see if they boasts common links that you could also get… this is often one of the easiest ways to find out about links opportunities: observing the link profile of your competitors.
very good article with lots of infromation. I will try your rules and hope I got some links more
Pretty insightful article, thanks. Link building can be laborious AND time consuming, but you’re right – all the will in the world to write great content is going to be valuable only when combined with a solid and progressively expanding set of relevant incoming links.
I think it’s perhaps useful to add that finding shortcuts to followed PR8/9 sites through loopholes or other sillyness is short lived and no replacement for building genuine relationships with other site owners and engaging in conversation with other bloggers. That takes time, patience and plain goodwill!