Not long ago I visited a website selling yurts and teepees and was immediately drawn to their photo slideshow located in the upper center of the home page. To learn more, I needed to scroll down to the content or locate a link to follow a task. Typically, the mere sight of Flash provokes a “warning, warning Will Robinson” like feeling in me because of past experiences with it. In this case, however, the product photos were crisp, captivating, and quickly loaded. I actually wanted to sit there and imagine being inside a teepee. How much would it cost to get one for my own backyard? After a few daydreaming minutes, I clicked to a product specifications page, which was easy to find.
Flash can work miracles when it inspires people to take action. Does Flash contribute or detract from persuasive design? Can Flash help with conversions? Some may be surprised, but there is much evidence that Flash is beginning to help. Its success, however, is dependent on how well Flash is optimized, and how it is applied.