Time-Space Continuum and Search Marketing

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Read an interesting article just over a week ago written by Mike Grehan for ClickZ titled “Sending Signals to Search Agencies“, and it’s been on my mind ever since. Basically the article talks about how information theory and the idea of “signals” that search engines receive from your web pages will influence ranking. Of particular interest is how (or even whether) search engines are taking into account the signal of how old specific material is. In keeping with Mike’s example of presidential data and what happens once a new president is elected to search linkage, the article made me wonder …. will “miserable failure” always be a search term that returns President Bush’s White House biography as a top result? Can Googlebombing transcend the signal of time passing? Certainly the issue of time vs. search results/links isn’t the holy grail of search, but watch for it to become more important as time passes (no pun intended).

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About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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