Thanks to Jennifer for her post last week reporting an upcoming dayparting functionality to Google AdWords. At the recent Search Engine Watch Live’s conference in Seattle, Google confirmed that during June it will be adding the ability to customize your AdWords campaigns so that your ads appear on the days you wish and at the time of day you wish. Since Microsoft made such a huge deal of “dayparting” as part of the official launch of their adCenter, it’s really no surprise that Google has fast-tracked this addition.
Microsoft says they are in the competition for top search engine for the long haul, so Google may have a lot of quick footwork to do in the coming months (or years) as the Microsoft Goliath rumbles into the online advertising and search world. Reaction or innovation? Google is going to have to be ready for either move if they want to protect their current status as “king of the search engines”.