You may have heard online press releases can give your website an SEO boost and help you reach clients online. You might have seen releases from your competition showing up in the search results already or considered releasing a few press releases yourself. But do you really know the difference between online publicity and the traditional press release?
The Internet has changed the face of publicity. The traditional press release has learned a few new tricks, and your company can benefit from staying ahead of the curve. Here are some tips for optimizing your press release for online distribution.
Make sure your release makes it to Google News and Yahoo News
If you are interested in reaping the SEO benefits of your press release, you need to be sure to include Google News and Yahoo News in your distribution. Talk to your distribution service and make sure these crucial online news services index their press releases. A good way to check is to pull a headline from one of their recent releases and run a search on Google News or Yahoo News yourself.
With the advent of universal search, getting your press releases indexed takes on even greater importance. News results are already showing up in regular search engine results, so it pays to be sure search engine spiders will be able to locate your release.