Synopsis – Most people involved in search engine optimization at some point start to put together their own individual toolset for tasks such as keyword research, link analysis, domain analysis and the like. But in addition to tools collected primarily to help optimize websites, you also need tools to help you find out information about your or your client’s competitors.
Ross Dunn, in his article “Tooling Up For Competitor Analysis,” shares information on some items in the toolset he has put together for finding out the nitty-gritty about how competitors have achieved success online in terms of ranking, linking, and internal site architecture. In doing so, Ross also reveals much about the process he undertakes while analyzing a client’s competitors to figure out what can be learned from their success for use in his own optimization plans for that client.
Beginning by taking a snapshot of the competitive landscape primarily via the use of two specific tools – WMTools.net and WMTips.com – Ross moves on to success profiling, via a number of research tools that provide clues as to website performance, organic ranking, social media status, and website technologies used.
The resulting SEO review has two important components – the onsite review and the offsite review – and the article provides mini-reviews of a number of tools that will provide information on competitors identified with the earlier analysis of your niche. Pros and cons will help you decide which tools may help you put together your own individual toolset as you begin to explore the competitive landscape to improve your optimization efforts.
The complete article follows …