Top 10 All-Time Most Popular Posts On Search Marketing Standard

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It’s almost the end of another year, and we’d like to take this opportunity to thank all those who have visited our blog during 2011 to read the outstanding content that our contributors have so generously shared over the year.

Looking at the stats over the entire year, it’s interesting to see that some posts from days gone by still resonate strongly with readers. To that end, here are the top 10 most popular blog posts with our readers in 2011. In the next blog post, I’ll highlight the 10 posts written in 2011 that were most popular with readers.

1.  What Is The Average Conversion Rate? by Kevin Gold

Editor’s Note: Even though this post is from 2007, it continues to be our most popular post and the advice contained within is still largely valid today. If you’ve been looking for a solid conversion rate number, check this post out first.

2.  11 Free Press Distribution Sites To Try In 2011 by Rebecca Appleton

Online press release distribution is an easy go-to activity for any site needing a quick profile boost and guaranteed link backs. Identifying a suitable topic and then writing a release that conveys the news in a professional, engaging manner is often the most difficult part – it is a skill and one often littered with failed attempts before the perfect formula clicks. Having done the hard work and mastered online news releases, it’s important that the outlets you select for distribution do your PR justice …

3.  11 Article Marketing Sites To Try In 2011 by Rebecca Appleton

Article marketing has stayed a key online marketing and SEO ingredient for a number of years as other fads have come and gone. Its stalwart success can easily be traced back to the fact that it’s an activity that generates results. Done properly, article marketing can boost traffic, stimulate sales, build link popularity and establish the author as an expert or thought leader in their particular niche …

4.  DIY SEO, Where Do SEO Newbies Begin? by Jaan Kanellis

Sure, Do It Yourself SEO can seem very daunting at first sight, but once you put together a plan of SEO action steps for yourself it can be much easier than you think. One thing I tell most of my clients is SEO is not rocket science. The are clear rules and reason that websites get ranked well in the search engines …

5.  When To Use Subdomians Vs. SubFolders by Garrett French

A subdomain looks like this: ducks.birdies.com.  Consider subdomains only if your site is enormous (thousands of pages) and you have the time to build links for the subdomain, as it will be considered a separate site by search engines. Subdomains, if grown with content and outside links, as if they were separate sites, can link to and increase the rankings of your primary domain …

6.  5 Free Must-Have Keyword Tools by SMS Staff

Whether you are doing search engine optimization, social media optimization, or running a pay-per-click campaign, the right keywords are the basis of any successful marketing effort. The two leaders in the field of keyword research have always been WordTracker and Keyword Discovery. Both are great tools and both are reasonably priced, especially if you’re serious about search marketing. However, for smaller businesses that are just getting their toes wet in the waters of online advertising, a free, bare-bones solution might be the answer. Here are five free keyword research tools I find to be useful … [Editor's Note: Add Wordstream's free keyword tools in here too!]

7.  The Pros And Cons Of Outsourcing Social Media by Nick Stamoulis

Social media is becoming increasingly more important for business.  In addition to being a branding and relationship building tool, a social media presence now contributes towards your search engine ranking.  Google and Bing have both confirmed that “social signals” are factors in the ranking algorithms.  While some companies have fully embraced social media, others have remained hesitant, until now.  Social media can no longer be called a fad.  Social media is a powerful tool that’s here to stay ….

8.  URL Structure And SEO by Rebecca Appleton

The URLs of your website are a lot like the bricks and mortar of your house – they hold the different layers and materials together and give a coherent shape to the entire structure. URLs essentially underpin your whole site; without them there would be no means of traveling from one page to the other or joining various pages together to gather a coherent collection of web pages into a single website ….

9.  Mobile SEO: 3 Tips To Make Your Desktop Content Mobile Friendly   by Bryson Meunier

Many brands love Usablenet because it allows them to get a mobile site up quickly and with limited resources by formatting their desktop content for mobile users. However, there can be many pitfalls in doing that.  Staples’ mobile site provides us with an example of some of these problems. If you are thinking about using a transcoder like Usablenet to make your desktop content mobile-friendly, follow the below three tips. They will help you avoid the pitfalls, and make your content search-friendly as well ….

10.  I Like The Facebook Button, But Will SEO? by Chris Stiner

Just recently Facebook implemented a web-wide “like” button that has raised a lot of eyebrows across the SEO industry. Within the first week of being operational, over 50,000 websites have already added the button with the anticipation that the new “social link” will keep them tapped into the ever-changing and elusive social crowd. Before I go into the potential problems the SERPs are having with this new form of linking, let me explain in brief what the button is all about.

 

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