It is no secret that text message marketing is becoming one of the most popular ways to advertise for businesses of all types and sizes. With the majority of adult Americans throughout the country owning a cell phone with a text messaging plan, appealing directly to those individuals is a great, new way to appeal to potential new customers and to keep current customers coming back for more business. The top three reasons to use text message marketing should be reason enough for just about every business owner or marketing professional out there to give it a try.
1. Higher return rate on advertising investment
When businesses create the fiscal year budget, there is generally an amount of funds allocated toward marketing and advertising. Any business owner knows advertising is an essential part of putting together a successful business and keeping it successful. If business owners are not getting their brand name out there, customers will not realize they are an option for business. This is why advertising does continue to play an important role in any type of commerce enterprise. Text message marketing comes into play as a fairly recent type of advertising. By using this method of marketing, business owners are guaranteed to reach more customers because each person is more likely to open their text message and read it with information or a promotion about the business than to gaze at a billboard or actually read a newspaper ad. Today’s teens and adults are becoming more and more desensitized to the traditional types of marketing. Text message marketing gives business owners and marketing professionals a new way of advertising to consider that is more effective in reaching existing and potential customers. This is why the return seen with text message marketing is so much more than the traditional types of advertising, especially because text message marketing is also less costly than placing an ad in the newspaper or on a billboard.
2. Enables businesses to reach more customers than traditional forms of advertising
Text message marketing is able to assist businesses in reaching more and more customers because they are directly being targeting with information like business events, promotions, discounts and more as the message is going directly to their phone. However, more traditional methods of advertising are beginning to go unnoticed. Because of this, marketing professionals have to look for a more effective forms of advertising. Clearly businesses are not going to be able to make money on advertising dollars spent that go to waste. Advertising is meant to be an investment in the company. Useless types of advertising are not doing anyone any favors. However, recent research on the text marketing industry is showing that businesses are investing very little money per the return using text message marketing.
3. Helps businesses reach the intended audience and client base
Text message marketing works by the marketing director or business owner setting up an account with a text message marketing provider. From here these individuals are able to set up a client list of all of the customers and potential customers they wish to receive regular messages on behalf of the business. These messages can offer discounts, promotions, give information about business happenings and other events. Through this method, the customers that are the most interested in receiving information about the business in question are going to opt-in to continue receiving the message. If someone on the client list is not interested in receiving this information anymore, they can always opt-out of the service. This is how businesses can directly target their primary audience and customer base. There is no unnecessary throwing away of advertising dollars on potential customers that have no interest in that type of service. However, the text message marketing also works by getting others to sign up for the regular message, which they can then forward to their friends, co-workers, family, etc. Many text message marketing companies will offer a low introductory rate or will instead offer a period of time for free to allow new customers to see if text message marketing is a worthwhile business venture. Once they see how well it works in getting new customers interested and brings back old customers, they can decide from there if they want to continue the service or not.
By focusing on the top three reasons why businesses and organizations should use text message marketing, the people involved may find how useful such an innovative and effective service text marketing is for everyone.