Two Years Into The Search Alliance: Optimizing Paid Search On Bing & Yahoo

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Synopsis — The Rimm-Kaufman Group (RKG) has worked closely with search reps from Yahoo, and has helped Bing engineers develop and evolve the platform. With a penchant for studying data and the ability to quantify experiences with the platforms, each quarter, RKG releases the RKG Digital Marketing Report, which provides relevant data and analysis.

In an article from our Summer 2012 issue — “Two Years Into The Search Alliance: Optimizing Paid Search On Bing & Yahoo” — George Michie tells us what RKG considers the four keys to getting the most of the Bing-Yahoo Search Alliance and why it is important to stay on top of best practices and keep pace with changes. Is the Alliance of these two working out well for those involved in paid advertising or is another aspect getting the better of the deal?

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