In order to succeed online today, ita��s necessary for your website to be found in the search engines.A� People turn to the search engines to find information about just about everything.A� Thata��s why smart businesses are investing in SEO services in order to better position their site to generate more traffic and improve visitor growth over time.A� Implementing a white hat SEO and link building strategy will help to better position a website in the search engines and online in general, but unfortunately all of the power isna��t in our hands.A� There are certain outside factors that contribute towards SEO success that we cana��t do anything about.A� In some cases, these factors may weigh in our favor.A� In others, they dona��t, which can be frustrating.A� When determining SEO campaign success, keep these outside factors in mind:
1.A� Domain Age
The search engines take the age of your website into consideration when determining rank.A� The search engines want to provide users with the best possible results, so they favor sites that are trusted.A� Inbound links are one indicator of trust, but so is domain age.A� To the search engines, a new site needs to earn trust and that takes time.A� A website that has been around for a few years will succeed in getting a new page to rank for specific keywords faster than a brand new website.A� Any website, regardless of age, should utilize SEO but an older website will see a quicker return.
Any smart business has a website and is marketing it online, which means that your competitors are hungry for the same search engine and online real estate that you want.A� If your competitors are smart, theya��ve been working at SEO for years.A� Just getting started now means that you are late to the game and have a lot to catch up on.A� Analyze their strategy to find a weakness that you may be able to capitalize on.A� However, chances are good that it will be very difficult to ever outperform them if theya��ve been executing a thorough white hat SEO strategy on a regular basis for awhile now.
3.A� Search Engine Complexity
Google is becoming more transparent and is providing more information to webmasters regarding the algorithms, but we will never know everything.A� The algorithms are always changing and personalization has become an important ranking factor.A� Ita��s impossible to determine what the rank will be from one user to the next since results arena��t always the same.A� We are at the mercy of the search engines and all we can do is play by the rules.
Just because certain ranking elements are out of our control doesna��t mean that we shouldna��t bother.A� Business websites across all industries, new or old, need SEO to survive online.A� Results wona��t be immediate and depend on many factors, but they will come eventually as long as you keep at it and understand that it takes time.