Upcoming Webinar: PPC Lessons From Tough Times

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It is my pleasure to announce the first in what is set to become an ongoing series of webinars on a variety of search engine marketing topics. The upcoming event is titled the PPC Lessons From Tough Times: Preparing To Turn The Corner and has been developed jointly with Coremetrics, one of the leading companies in online marketing and business optimization.

The event will take place on June 23, 2009 at 1:00 PM EST (10:00 AM Pacific). Register right now!

In this webinar you will learn how to:

  • Evaluate the true value of brand and non-brand terms.
  • Defend your paid search budget and gain executive support.
  • Accelerate paid search performance with rich web analytics and imported data.
  • Analyze paid search in the context of your entire marketing program and optimize accordingly.

It will feature two speakers: Kevin Gold, the Director of Internet Marketing at Search Marketing Standard and Brian Cummins, the Product Manager at Coremetrics.

The Search Marketing Standard team is very excited to bring you this exclusive event and we hope you will join us next Tuesday, June 23. Kevin and Brian will be more than happy to answer any of your PPC-related questions.

Register for the PPC Lessons From Tough Times: Preparing To Turn The Corner webinar.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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