“Whether people are interacting with consumer electronics, medical equipment, factory floor production lines, websites, retail stores, customer support or the architectural spaces which they inhabit every day, usability and user experience reactivation share in the common goal of making it better. Early registration opens February 23.” ![[]](http://www.searchmarketingstandard.com/wp-content/themes/sms/images/entry-end.gif)
Usability Professionals Association
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About the Author
Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

