Users Opposed To Search Engines Permanently Storing Search Behaviors

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Just saw this report at SearchEngineWatch. Apparently, the University of Connecticut conducted a study measuring people’s opinion about search engines permanently storing their search behaviors. 60% of 800 search engine users surveyed were opposed to the idea. 30% are in favor of the government monitoring search data. Only 13% of the public feel confident that the search behavior collected by Internet companies will remain private. The study was conducted in response to recent request for search data from the US government. The complete study can be found here.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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