Using Negative Keywords

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About the Author

(78 Posts)

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).

1 Comment*

  1. Jim Kreinbrink, Hyper Dog Media says:
    May 17, 2007 at 10:16 am

    Handing out money for clicks is like handing out giant chocolate bars. You’ll run out of money FAST unless you exclude a vast amount of searchers. We advocate clients Save money in adwords by excluding visitors. Now why am I hungry every time I use this analogy?!

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