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Using Press Releases for Linkbaiting
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About the Author
Andrey Milyan (312 Posts)
Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.
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Hi Andrey,
You should also mention that Press Releases carry more weight than article writing as the editors are more stringent than article site editors and there are less press release sites, so the odds are that you won’t receive a duplicate content penalty.
However, having said that, it is still important to get your release into as many relevant sites as possible, because of the human review factor. It still amazes me that what will pass at one site as a good release, will not in another.
So, is a good idea to leverage your valuable time.
Thanks,
Rod
Our publisher, Boris Mordkovich, has discussed press release marketing issues in the recent episode of the Cover Story on WemasterRadio. Listen in here.
So far, the paid press releases work the best for us.
The free ones had mixed results: The major concern is that they may not give you back links. You end up with a page 1 or 2 display of your PR but the link is just a text display