Using Testimonials, Endorsements and Product Claims

Add Your Comments presented an excellent article on June 26 that I highly recommend every marketer reads. You can read it for free until July 3rd by visiting zoloft buy online, dapoxetine reviews. after July 3rd you have to visit Marketing and pay for closed access.

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The article covers some seriously important issues regarding the claims marketers make for their products and services. One section I found worthwhile is about using customer testimonials. Did you know that anything a customer says on behalf of a product is subject to the same FTC regulations as an advertiser’s claim? Based on the article, there are certain precautions required for lioresal reviews customer testimonials including:

From my experience reading businesses sales letters and web copy, it seems that many of these precautions are not being followed very carefully. Although it’s probably fair to assume the FTC is too overwhelmed to pursue minor claims against the use of customer testimonials – I recommend still being careful buy cialis and following these precautions.

The article also covers suggested requirements covering claims about “clinically-proven” product demonstrations, expert endorsements and product comparisons. If you are using any of these best practices to Viagra Super Active online showcase your value proposition, then it’s probably a good idea to read this article.


About the Author

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT,,,, and On Target (Yahoo! Search Marketing newsletter).

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