Although YouTube is undoubtedly the most prolific of video sites, it’s a mistake to limit yourself to this single channel when distributing video files. In fact, you’ll need to cast a much wider net if you intend to use video files to support your search engine optimization or social media marketing efforts.
Just as you wouldn’t limit yourself to a single press distribution channel or article marketing site when releasing great content online, sticking solely to YouTube without properly exploring the alternatives will limit both backlinks and audience exposure and ultimately restrict the forward progress of your online brand building.
Try these new sites next time you have a video to distribute. Don’t forget to monitor referrals using your analytics program to discover which is most beneficial.
More widely known for its photo-sharing side, Flickr also offers video sharing to members. Video distribution works in much the same way as its photo channel – simply create an account and then start uploading your video files. Be sure to tag your videos and add a link back to your website homepage or virtual media center.
Viddler offers three different levels of video sharing, depending on your reasons for using the site. If you’re sharing for personal use (try this option if you want to test the service) you can record directly from your webcam and show your creation in a brandable, interactive player. If you’re more interested in professional video syndication, Viddler offers a revenue share scheme and iTunes syndication or, engage your client base with a custom-built business video platform. Videos can be posted and tagged at the individual frame level and aggregated using RSS feeds.
If you want to go viral with your video and have a really creative online marketing team, you must try Blip.TV. Video sharing with a difference, the site publishes independent web shows, using its clout to tap into a highly specialized video distribution network. As the show creator, you gain massive exposure and a share in revenue from advertising profits.
Combining the best of a video-sharing site and a bookmarking site, Yahoo Video offers a slightly different take on the usual video-sharing and distribution experience. After creating a profile, you can compile your own playlist and share your favorite videos with other members or upload your own creations for community viewing. Your files will be shown alongside news snippets, film trailers, and music videos among others so carefully title your uploads to ensure audience interaction.
A video search engine, Truveo offers developers the option to instantly list their videos in search results via RSS indexing. To upload video and have your site indexed in the engine, you’ll need to create a director account, which must be a valid AOL or AIM screen name. Video is submitted via RSS feeds, with the first submission requiring approval by the site. When you’ve passed this verification process, there’s no limit to the amount of content you can submit. The site also allows you to tag and bookmark videos, so is potentially a source of repeat visitors to your site.
With a massive library of full-length TV programmes (current and classic) and full-length movies as well as web-specific shows, Hulu is a useful site if you’re looking for specific video content. The site doesn’t allow direct video uploads, but you can position your video at the side of its plethora of mainstream videos by uploading your clip to Facebook or Digg and then posting it to your profile along with an optimized description.
Owned by Fox, Photobucket is one of the most popular video-sharing sites online. It is supremely easy to use and share videos, allowing hours of footage to be stored at any one time. What’s more, you can integrate your video channel with your email marketing by sending custom links to your subscriber database, as the site allows you to view video without needing to be an account holder. The site has developed a number of useful features, including the ability to group videos into albums (useful if you plan to post footage on a number of products).
Give some of these other options a try next time you are ready to distribute some video online to spread the reach of your message.