Video Marketing on YouTube.com

19 comments

Have you ever tried video marketing? I have and it’s one of the most effective ways to build awareness and traffic for your site (not to mention how much fun it is). If you have a large budget – or no budget at all – here are some tips on how to make video marketing gold!

Recently I posted over at HybridSEM.com talking about the effectiveness of video marketing and put together a pretty large list of video sharing sites for your marketing and viewing pleasure. However, I did not go into detail on any of the techniques I use for video marketing. Thinking about it, I realize that I probably should have done that then, but better late than never!

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Here is a short overview on effective video marketing on YouTube.

The very first thing I do with a social media account (for me or for a client) on YouTube is to customize the account. To do this, simply go to My Account >> Channel Design. Here you can customize colors, choose fonts, add background images, etc. Under the “My Account” area you will be able to modify other important features, such as adding a link on your page via Channel URL or modifying your subscriptions. This is an important step for any social network because it gives you the sense of ownership to the community. Plus, it looks cool. :)

Take advantage of popular channels. The most important aspect in any type of marketing is maximum impressions and exposure. Given this, one goal is to add as many friends to your account as you possibly can as a result of posting videos.

One way to accomplish this is to stick with popular channels with a lot of subscribers. These type of subscribers tend to be people who are active on YouTube. By befriending them, you will start to build up a list of friends that goes beyond your initial niche.

The end results should look something like this:

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As you can see, the friends that I have sent requests to have accepted and I am now ready to submit a video. Think about the following four things when you start making plans to submit a video.

1. What category you plan to submit your video to.
2. When (the time of day, day of the week, etc.) you are submitting the video.
3. How you plan to capture traffic.
4. Is the video cut or watermarked?

Once you submit the video, there is a secret weapon available for expanding the reach of your video, and it’s something that many people do not know about. In many cases, although you may already have a lot of subscribers to your video syndications, many people you sent friend requests to may not have actually subscribed to your channel yet. You can use the share video link found under each video you submit to target those people.

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After you click on this link, a new window opens where you can specify who to share the video with via an email announcement of its posting.

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As you can see there is a checkbox that will send your video to ALL of your friends. This beats having to check each box … all 10,150 in this case right? lol.

Above all, do not abuse this “all friends” mass send. Do not send this out 100 times. Do not spam people with messages. I use this function once – at the time I submit a video. It is a system put in place by YouTube to simplify the process of notifying all your friends at once that you have uploaded a video. That is how I use it. If done correctly and wisely, you can start seeing movement within YouTube from this action.

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I hope these techniques help with your efforts at video marketing. There will be more to come for other social video sharing sites soon.

About the Author

Joe Whyte has been developing, managing and implementing successful, innovative, bleeding edge digital marketing strategies for Fortune 500 companies for over 7 years.

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19 Comments

  1. Great post! Now if only I can get some good quality videos up without breaking the bank we'll be set. First time commenting on a blog from a phone. This is strange.

  2. Kris

    Good quality post, thanks a lot . Kris from Florida

  3. Very useful, thanks. So the 'share video' only works if your people you have asked to be friends agree to be your friend? And they are your friend, when you submit a new video they are not automatically notified unless they have also subscribed to your video?

  4. amazing article!!

  5. I'm working on my first video for one of my songs and it should be ready in 1-2 week so i'm seriously starting to consider how to promote it. I'm puzzled as to how to get people to be your friend? Do they just say "yes" if you have no content to show for? How long did it take you to build up 10,000 friends?

  6. Building your profiles is one of the hardest and longest aspects of doing any type of social media marketing. This is one of the biggest reasons why companies hire social media marketers because they do not have the time to build such lists or learn the particular expertise in order to yield such results.

  7. Thanks, As part of my SEM I wanted to incorporate YouTube... This is very helpful

  8. Joe, I really enjoyed your article. I am trying to help a friend/client promote her YOUTUBE video for the greatest numbers of hits. Are you available for consultation or hands on support with this kind of thing. Please let me know soon as possible. Thanks, and Many blessings, Rev. Laurie Sue Brockway

  9. Thanks - this is great. But as a Youtube Noob, this part got me a bit confused . "Given this, one goal is to add as many friends to your account as you possibly can as a result of posting videos. One way to accomplish this is to stick with popular channels with a lot of subscribers. These type of subscribers tend to be people who are active on YouTube. By befriending them, you will start to build up a list of friends that goes beyond your initial niche." Can you explain a bit more "step by step" - I am lost with all the references to channels. thnx

  10. Thank you! I am using this information! Also you can google "tips for promoting on youtube" and find great help All this information together will produce results Better than not trying them at all! check out "Money Magnets" The Video on KJGTV

  11. Thanks for sharing this. Now I can also go and promote the video I uploaded on youtube.

  12. Amazing Article Mate. Thanks for the Info. Youtube is now the best online streaming resource for all our Websites. We can use Youtube for streaming our videos without burning our own bandwidth

  13. Great tips, spreading your video with all the YouTube tools is essential and very helpful to attract more visitors to your channel and videos.

  14. This is a great article. I'm trying to promote my site with the help of Youtube. Adding more friends and subscribers definately won't hurt. Thanks! When you guys add, don't forget to have great content too.

  15. Thanks for the article! I agree that youtube is a great platform for spreading the message and getting more traffic. I appreciate the tips, especially, on finding friends and sending links to them.

  16. An easy and simple way to increase views is to add friends. Just look at responses to videos related to your video and invite them to be your friend. After that you can just notify them about (new) videos. This can be a lot of work so to use software like Tube Toolbox is reccomendable (see link below). Good luck all!

  17. Hey thank you for nice video marketing tips and guide. I want to add little more that anybody can make any business successful using Youtube if he know the exact steps and techniques of using it correctly. You just need to figure it out that how the system works then you will have to use it for your marketing purpose.

  18. Youtube is still a great outlet for marketing in my opinion.

  19. Video marketing is really effective if you can drive traffic to it.