The View From Outside The Industry

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The good people at Search Engine Watch have just debuted a new column which has two unique aspects about it. First, it will appear on Saturdays, a day when typically not too much happens online in terms of blog appearances and posts about our industry. Of course, we can usually be found writing each and every day of the week (something about that “no rest for the wicked” that my mother warned me of or was it my father who claimed it was “no rest for the weary”? Hmmm ….), but most people take a well-deserved breather on the weekends. We’re extremely lucky in having so many great and talented contributors to our site that bringing something to our readers every day is not usually a stretch of our resources … but I digress …

Search Engine Watch’s new column is also different in that it will be written by people based outside of our industry, but they will be writing about our industry. It’s a opportunity not only for others operating online to write about their struggles and successes and thoughts about the search marketing industry, but also for those involved in that industry to hear from areas they might not otherwise be that close to. I suspect that there will be a lot to learn from the observations of those who are not quite as involved as we are, but who have to deal with the same problems, expectations, challenges, and new ideas that we do.

The first three columns are from a sci-fi writer and are titled “The Future of Search: A One-Act Play In Three Acts.” Even if you didn’t know his usual occupation to start with, some of his prose may give him away (“Google … is still a bit of a freak show, beast-wise”), but don’t let that stop you. There’s some interesting observations here that we all can learn from. I, for one, am looking forward to finishing up the series and then seeing who they have next up. Thanks, Search Engine Watch, for a different take on search!

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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  1. Thanks for your support of our new weekend column format! Your response is inspiring and actually puts the concept into words better than I could. You have spurred us on to keep developing it. @Xalieri is a great writer and got us off to a fantastic and fun start. Sometimes you need someone from the outside to remind you of the real problems in the industry that as an expert, one takes for granted. I felt the piece put back the humanity into 'the machine' :) Glad that you found a fresh perspective useful too. Stay tuned for next week! .-= Jonathan Allen´s last blog ..SEO Link Building is Just Like Business Development =-.