You all will have to excuse my absence at the blog, as I’ve been off in the little-known nightmare world of the professional editor as we work the kinks out of the next version of the PPC Handbook (as well as the upcoming issue of the Search Marketing Standard magazine)! Although I’m still fighting the good fight, I thought I would step in and link up to a really great blog post by Igor M. showing up on SEOMoz concerning the 17 Most Common PPC Mistakes that Web Marketers Make.
I couldn’t have said any of it any better … so I didn’t.
And, no, Igor is not one of the Mordkovich brothers (although he may wish he was if he knew what kind of fun they get up to on vacations to the farthest reaches of the earth) and yes, Andrey, I do wonder about why your girlfriend is getting free razors in the mail (ouch!) and can she get me one? The guys on the construction site are begging for razors (go figure).