You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Web Design Mistakes And SEO”.
Web Design Mistakes And SEO
New to the Search Marketing Standard Blog?
Subscribe to our blog via our RSS feed and receive updates and tips.
WHAT’S NEXT?
- Read more Site Architecture articles.
- Subscribe to our weekly newsletter for practical how-to, industry stats and expert advice.
- All articles are available for republishing as long as you provide a link back to the original article.
- Become a premium member to get the print and digital magazine and premium content.
About the Author
Rebecca Appleton (166 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
6 Comments
Share Your Thoughts
GET PUBLISHED
Looking to promote your business and grow your industry credibility? Come write for us!
SIGN UP
[...] more information, visit Appleton’s blog and check out Search Marketing Standard for the latest tools, trends, industry news and more. [...]
Lack of design and SEO synergy is pervasive because what happens is the SEO is often an afterthought and it’s too late.
Knowing what you are doing right form the very beginning is huge.
RM
[...] Too much flash animation is a second design error that can cause problems when it comes to optimization of the site. While a flash move is aesthetically appearing and will add a visually interesting element to the home page or product pages, too much flash will shroud the site in a veil of secrecy. http://www.searchmarketingstandard.com/web-design-seo-mistakes [...]
I agree a lot of SEO problems are page based, but a good linking campaign can make up for a lot of sins.
-Jess
A session ID is a unique identifier for each visitor, allowing site owners to chart the user’s journey from start to finish. Session IDs are common for e-commerce sites as they can be used to see what is added and removed from a cart during the user’s time on site. However, since a session ID is tacked on to the end of each URL, each session ID effectively creates a new duplicate page. The URL up to the session ID is the same, the content on page is the same, but the ID is unique to each visit so will be different. This creates a massive duplicate content issue – a problem which search engine’s penalize heavily and one that has caused many an SEO expert hours of lost sleep searching for a viable resolution. Even for small sites this is a big problem as each search engine visit will generate a whole new set of duplicate pages. When the search engines realize this, pages will be dropped and positions will fall. Restoring this broken trust is a massive task that may take months if not years of ethical search engine optimization.
You hit the nail on the head with this post. Too often, great design and SEO are in conflict but they do not have to be. Great design keeps visitors…SEO gets them there!
.-= Richard Cummings´s last blog ..A Career in Technical Training: Is It For You? =-.