PPC Lessons From Tough Times: Preparing To Turn The Corner

You missed the live event but you can still watch the recoded webinar! Discover how Hello Direct has maintained their search program performance despite massively reduced budgets. Plus uncover how they are preparing for the future using Coremetrics Search.

As leading market indicators show early signs of recovery, smart businesses are gearing up to turn the corner with lean, yet productive paid search campaigns. To excel in this environment, you must leverage the best available data to optimize every aspect of your PPC program, from funding the right keywords, to leveraging productive ads, to maintaining effective landing pages – all within the confines of budget constraints.

In this webinar you will learn how to:

  • Evaluate the true value of brand and non-brand terms.
  • Defend your paid search budget and gain executive support.
  • Accelerate paid search performance with rich web analytics and imported data.
  • Analyze paid search in the context of your entire marketing program and optimize accordingly.


  • Brian Cummins, Product Manager, Coremetrics
  • Kevin Gold, Director of Internet Marketing, Search Marketing Standard

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS).
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