Website Copy Revisited

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I’m very busy making sure you get the latest issue of the magazine on time. That’s why this one is going to be brief.

I don’t know how he does it, but Aaron Wall has added yet another brilliant post, this one is on “optimal word count and web page copy length.” I suggest you read it, bookmark it, print it, frame it and hang it over your bed.

While you’re at it, I strongly recommend adding Copyblogger to your RSS feed list. It’s one of the best copywriting blogs online.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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One Comment

  1. Garrett French

    I've been reading LOTS of books about selling with copy lately. Currently I'm finding value in:

    Ogilvy on Advertising
    The Copywriter's Handbook by Bly
    My Life in Advertising by Claude Hopkins
    Advertising Secrets of the Written Word

    These are mostly "old school" copywriting books and they are MAGNIFICENT for their emphasis on SALES.

    Web marketers lose focus on sales sometimes, curiously enough.

    I like copyblogger too - he's a masterful copy writer. His roots are clearly in the books I mentioned above.